Google Business Profile is a free and essential tool for small businesses to attract new customers online. Having an active Google Business Profile can be even more important than having a website or social media presence, especially when considering local SEO.
With 99% of consumers using the internet to find information about local businesses, a Google Business Profile is a crucial part of being found online. Creating a profile is simple and includes displaying all pertinent information about your business, such as hours of operation, location, contact info, photos, and reviews from customers.
Setting up a profile is free, but requires time and effort to maximise its effectiveness. Regularly updating your profile and encouraging Google reviews can help rank your profile above your competitors for similar search keywords in the local 3 pack. If you have a business that people could search for online, then having a Google Business Profile is a must-have.
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