SEO for Ebikes: BeOnTop Case Study Results

Case Study

On Instagram

4,502

Website Sessions

Resulting in

Add to Carts

Leading to

Major Purchases

How BeOnTop Drove Engagement and Sales for EBikes.com.au

Background

EBikes.com.au is Australia’s Official Supplier of MV Agusta electric bikes and scooters. In a crowded market, our client wanted to position itself as a luxury urban transport brand, appealing to discerning customers seeking functionality and prestige.

With European heritage and sophisticated design, MV Agusta e-bikes are more than just a mode of transport, they are an aspiring status symbol, setting a higher benchmark within the current market.

Objectives

Our objective was to improve website search engine rankings and increase online visibility by driving meaningful traffic to the EBikes website using impactful social media campaigns.

Lift brand recognition.
Establish differentiation from competitors.
Improve search engine rankings.

“

The Team at BeOnTop are experts in their field and have supported me through the process of my online launch. They are friendly and professional, and currently working on my next campaign.

Stuart Styles, EBikes

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Strategy

BeOnTop crafted visually striking Instagram ads, combining static and carousel formats, to highlight the luxury and innovation of MV Agusta e-bikes. The campaign targeted affluent urban audiences with interests in high-end travel, technology, and sustainability, ensuring a perfect match with the brand’s premium positioning. By deploying data-driven adjustments we optimised ad performance and user engagement.

Create impactful social media campaigns.
Target affluent urban audiences.
Deploy data-driven adjustments to optimise ads.

Results

Over our 30-day campaign, the number of visitors who clicked on our ad links (known as Click-Through-Rate), was twice the industry average, showcasing exceptional user engagement. Our Instagram campaign reached 65K people and tracked 4,502 website sessions, resulting in 13 add-to-carts showing huge buying potential, resulting in 5 major product purchases.

Key Results