Female – female.com.au
Female.com.au is a popular Australian women’s publication targeting professional Female readers aged 25+. Female.com.au is a content heavy website covering a variety of topics including women’s health, mindfulness, and giveaways. The BeOnTop team looked at the best ways to increase organic traffic to the site by completing on-page optimisation changes.
Summary of Results
87%
Traffic to the site increased by 87% YoY (2019-2020)
55k
Organic traffic to the site (as of May 2022)
216
Pages ranking in the #1 keyword position on Google in Australia (as of May 2022)
The Challenge
The results below were seen over the period of the campaign running across 2019-2020. When the campaign began the organic traffic was a lot lower than in the previous period. The main reason was due to not writing content targeting the right keywords based on search volume.
Our aim was to discuss with the client how we could make improvements to the site in order to improve organic keyword rankings for the most relevant keywords.
Our Approach
The client’s goals were simple which made creating an SEO strategy fairly straightforward. The team at Female wanted to drive more quality traffic to their site organically which they could then monetize through ad and affiliate revenues.
Their main goal was to increase organic traffic over time so they could start earning more revenue as a result. To achieve this, we worked alongside the client to develop practical steps to reach this goal.
Short Term Goals
- Implement keyword research plan to create more content
- Identify and generate content for quick win keywords with low competition
- Improve the user experience ease of site structure and navigation
Long Term Goals
- Increase overall traffic to the site via organic traffic
- Rank for higher range of related competitive keywords
Our Results
The client’s SEO campaign was a big success. Improvements to the organic traffic were observed over the duration of the campaign and a significant boost occurred to the number of ranking keywords on the first page. The growth of the site has continued to see increases in traffic over time in the long term and we are continuing to see results improve even further.
What Work We Did
- Revised website structure and navigation structure
- Detailed long tail keyword research
- Identified and generated trending content for quick win keywords
- Improved deep site internal linking
87%
Traffic to the site increased by 87% YoY (2019-2020)
55k
Organic traffic to the site (as of May 2022)
216
Pages ranking in the #1 keyword position on Google in Australia (as of May 2022)
Get SEO Results For Your Own Business
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