Mr Plumber – 1800plumber.com.au
Mr Plumber is a domestic plumber based in Melbourne with a website that launched in 2009. While work had previously been performed to promote and optimise their site, it struggled to gain traction. Our team looked at how to best increase traffic and conversions to their site.
Summary of Results
534%
Traffic to the client’s site increased by 534% (during Melbourne’s long COVID lockdowns in 2020)
61%
Increase in conversion rate for calls and contact form completions
+32
Pages of content were created and optimised for location and service keywords over a short period
The Challenge
We began this SEO campaign in 2020 and there were some complex issues from the beginning. Organic traffic was lower than in previous months and the amount of organic ranking keywords was declining. This was due to plumbing being a competitive industry, not having enough high quality content on the site, and having slow loading speeds.
Our plan was to make improvements to these past challenges and help Mr Plumber climb the organic rankings for business relevant keywords.
Our Approach
The client’s SEO goals were to increase the organic traffic to their website and improve the lead generation percentage. This involved the use of many Local SEO tactics to rank for location based keywords.
Working alongside the client, we developed practical goals that were deliverable within a realistic timeframe. To achieve this a series of short term and long term goals were identified to reach these targets.
Short Term Goals
- Implement lead tracking to monitor SEO efficacy for lead generation
- Identify and generate content for quick win keywords
- Create and optimise Google My Business listing
Long Term Goals
- Create location pages to rank for “near me” search queries
- Rank for relevant plumbing service keywords
Our Results
The client’s SEO campaign was a resounding success from the beginning. Increases were observed in traffic, engagement and conversion rate. 1800plumber.com.au has seen great results in just a short period of time since our team began work on their site and the growth of the site will continue in the long term. The results relating to traffic and conversions will continue to improve over time.
What Work We Did
- Improved the overall website structure
- Created a detailed keyword research plan
- Improved internal linking structure
- Created more relevant services pages
534%
Traffic to the client’s site increased by 534% (during Melbourne’s long COVID lockdowns in 2020).
61%
Increase in conversion rate for calls and contact form completions.
+32
Additional pages of content were created and optimised for location and service keywords over a short period
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