Creating your own social media posts can feel daunting, but in this blog, we will give you plenty of tips to get you going. Experimenting with different types of social media posts, creating a mix of fresh content, posting regularly, and tracking results are crucial to discovering what resonates with customers.
Start creating content that connects with your audience!
- Customer Spotlights
These posts build community engagement and trust. You can feature customers who use your products and share short testimonial videos or a before-and-after story of how your services or products have benefited them. - Seasonal Promotions and Offers
Align your social content with sales promotions and seasonal events to create timely and relevant posts. - Quick Tips and Tutorials
Share brief ‘how-to’ videos and appealing infographics that provide customers with useful information. - Fun Polls and Surveys
Create polls or surveys that encourage audiences to interact with your post and share their opinions. Ask questions like, Which product feature would you like us to launch next? or What’s your favourite way to use our product? - Q&A Sessions
Use staff members who are comfortable in front of the camera to host live ‘question and answer’ sessions. This gives your audience the opportunity to ask specific questions and receive useful information about your business or industry.
BeOnTop recommends keeping your content dynamic to encourage increased user interaction.
Types Of Social Media Content That Work For Small Businesses
To get the most out of your social media posts, it’s essential to understand the types of social media content that resonate with your audience. Creating a social media content strategy and using different platforms to cater to different types of content significantly boosts engagement.
Here are a few content ideas that work well for small businesses:
- Educational Posts
Share valuable tips and industry insights. These are great for building brand authority and perform well on platforms like LinkedIn. - Behind-the-Scenes Content
Offer a glimpse of your business operations, team members in action, or product creation process to build transparency and trust. This type of content works well on platforms like Instagram and Facebook. - Customer Testimonials
Showcase customer success stories or reviews. Social proof is powerful, and testimonials are effective on websites. - User-Generated Content
Encourage your followers to share their experiences with your products or services on their own socials by running a hashtag campaign or promotional contest.
Storytelling and community-building through social media posts encourage connections that resonate with audiences. Sharing customer experiences, behind-the-scenes content, and user-generated posts creates authentic content and builds brand loyalty.
Social Media Content Creation Tools And Resources
To create engaging social media content that stands out, small businesses can use additional resources designed to simplify the process. From graphic design to content scheduling, these tools save time and ensure a consistent brand presence across all social media platforms.
Check out these resources to help boost your content creation:
- Graphic Design Tools
Canva, Adobe Spark, and Figma make it easy to create professional designs, even with minimal experience. - Scheduling Apps
Platforms like Hootsuite and Buffer help schedule posts in advance, offering time management and efficiency. - Content Ideas Generators
Try using AnswerThePublic or BuzzSumo to discover trending topics. - Video Creation Tools
InShot or Adobe Premiere Rush are ideal for crafting professional-style videos.
While tools like Canva or Hootsuite can help with content creation, some business owners don’t have the time or resources to master them. BeOnTop offers tailored solutions to help streamline social media content creation so business owners can focus on what they do best.
Social Media Content Calendars
A social media content calendar is useful for staying organised and consistent. A well-planned calendar allows you to schedule promotional content and engage with your audience during key events and promotions.
A few practical tips include:
- Plan Promotional Content
Schedule posts around sales, special offers, product launches, and local or global events. - Incorporate Storytelling
Share stories about your brand’s history and vision. - Build a Community
Engage with your followers through polls, questions, and direct interaction, keeping communications professional at all times.
A solid content marketing strategy supports an overall social media plan by distributing valuable content at the right times, attracting and retaining targeted audiences, generating leads, and increasing sales conversion rates. Need support? Call 1300 172 839 to chat with our team.
Social Media Content Planner For Small Businesses
Using a social media content planner is one of the best ways for small businesses to stay organised and ensure brand consistency across their platforms. Planning tools schedule posts in advance and help align each piece of content with business goals and marketing strategies. Using a well-structured planner avoids a last-minute scramble!
Key benefits are:
- Time Management
Saves time and money by planning and scheduling posts. - Consistency
Consistent messaging builds brand trust and recognition. - Alignment with Goals
Social media posts should support overall marketing objectives and align with the business’s SEO content strategy.
Whether you’re starting your first social media campaign or looking to refine your existing strategy, using a planner is essential for staying on track. The BeOnTop team is here to help with expert guidance.
FAQ’s
How do I Create Engaging Social Media Content?
Creating engaging social media content requires a deep understanding of your audience and what resonates with them. BeOnTop believes the key to creating engaging posts is to produce content that adds value and invites consumer interaction. Storytelling, engaging visuals and content that addresses common challenges and offers practical solutions. Mixing up content with polls, videos, and behind-the-scenes action keeps content fresh. Maintaining a consistent voice that reflects your brand is key, including replying to comments with helpful responses or starting conversations to deepen audience connections.
What is Content Creation in Social Media?
Content creation in social media refers to the process of generating and sharing content on social media platforms, including blogs, videos, and articles, to promote services and products and engage with your customers. BeOnTop helps businesses create high-quality, relevant content that is aligned with the brand’s goals and resonates with target audiences. Effective and engaging content that drives measurable results involves creative content and having a solid digital marketing strategy.
What is a Social Media Content Calendar?
Like a regular calendar used for family or work commitments, a social media content calendar is a tool used to organise and schedule social media posts over a specific time. It helps businesses plan their content, ensuring consistency and alignment with broader marketing goals. BeOnTop recommends using a content calendar to avoid last-minute scrambles, allowing you to focus on delivering high-quality, timely content.
What Factors Should Be Considered For Social Media Content?
Several factors should be considered when selecting social media content: understanding your target audience, aligning your brand’s messaging, and choosing content to suit each platform. BeOnTop recommends thinking about the audience and what they value most. Creating a mix of educational, entertaining, and interactive content in the right tone and format is important!
BeOnTop is a leading creative digital marketing agency specialising in local Search Engine Optimisation (SEO) services to enhance your online presence and drive more organic search traffic your way. We’d love to support your small business today! Contact us for more information.
